The name The Lucky Type was born ironically from an inside joke with my family that we have next to no luck; if something unlucky is...

Ok, I have a huge confession to make... for ages I used to refer to myself as a typographer, not knowing that what I actually did for fun...

I'm a firm believer at sharing the losses as well as the wins over on The Lucky Type. Success doesn't happen overnight and even if you do...

Back in June, I discovered that Fedrigoni UK were looking for designers to submit to their calendar project for 2024 and I jumped at the...

Please note, this brief and case study was written in 2014. The Brief: Target Audience 25–35-year-old men and women who love getting...