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No. 008
Web & Mobile Design
Yum Goods.

The brief was to design a sustainable and eco-friendly home goods store for web and mobile called Yum Goods. I researched current interior design trends to get started and decided on the H&M Home aesthetic; sort of Scandinavian and very neutral.


The logo has two variations suitable for normal use and a small version for social media pictures. The little dots represent individuality of the merchandise as it’s all handmade.

From sketch
To Vector
To Final

I chose a warm colour palette to symbolise the earthy nature of anything that’s made by hand; the imperfections, the little fingerprints on a ceramic pot, the ink bleed on a screen print etc. The little things that feel like home.

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