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No. 007
Logo Design
Case Study
Student work
Personal development
performing arts.

Magna Performing Arts is an amateur dramatics organisation based in Herefordshire that pride themselves on being inclusive; anyone can join no matter acting ability, health conditions or impairments making the performing arts accessible to anyone wanting to take part. I was once a member of the youth group back in my childhood and teenage years so it holds a special place in my heart and I noticed their logo might need an update so I reached out to the owner to see if they'd like a refresh.

Fig. 01 - Logo redesign
Fig. 02 - Original logo

I kept the colours relatively faithful to their current logo and incorporated the happy theatrical mask as the “G” which can also be used as a separate asset, for example an alternative logo for social media or as quotation marks on their website. Magna never discriminates and everyone is welcome to join so to symbolise this I included the little star to represent the individuality of every person that takes part in Magna as well as a little nod to a spotlight on stage.

Unfortunately, they preferred the logo they already use and it won’t be implemented in real life but I had a lot of fun taking a trip down theatrical memory lane and designing an identity for an organisation I very much admire.

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