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No. 003
Logo Design
Case Study
Student work
Personal development

Alloy is a creative collective based in Hereford for members who work predominantly with metal, particularly silversmiths and jewellers, but they are branching out to gain members working with metal in other ways.

Their logo needed a refresh and they reached out to me to bring some hand-lettered goodness to their organisation. The logo needed to reflect the handmade nature of the work they create whilst also being generic enough to represent all members as a whole.

Fig. 01 - Final Logo
Fig. 02 - Other Logo Concepts

Alloy's redesign is inspired by the very nature of being part of a community; imperfect around the edges but joined together and supported in the centre.

There are currently 18 members in the organisation and they all share a communal workshop space in Hereford. They knew they wanted the logo to be within a circle which is handy for social media but they also wanted an organic feel to echo the handmade nature of their work. 

More Variations

We went through more changes than I would usually as there were so many people to keep happy. Logo 2d. was eventually the logo that was picked by the member's of Alloy and the design came about as a happy accident after they asked to bring the tail of the Y into the circle, I misunderstood and gave them option D and then reiterated with option E after the clearing up the confusion but, in the end, they ended up preferring the accident.

From sketch
To Vector
To Final
Alloy Metal Mug-min.jpg
Next Project
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