The brief was to design a logo for tattooist Kendal Web, based in Hereford's tattoo shop, Studio 100. The logo will mainly be used for all social media channels so it was important that the logo was bold enough to be recognised as well as legible at a small scale whilst also encapsulating her beautifully delicate tattooing style. You can find Kendal and her intricate work on Instagram. See below for preliminary sketches...

 

The third option was picked but the client wanted less emphasis on her last name and to have "Webb" around the same size as the rest of the lettering which resulted in the logo becoming more botanical which is never a bad thing in my opinion! (I mean, have you eye-spied my botanical photography?)