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custom logo.

A great memorable logo is an essential part of any successful business and at The Lucky Type, I offer bespoke hand-lettered logos that will help set your company apart from the competition, making it something you can be proud of. With my in depth knowledge of typography and calligraphy and over a decade of experience in graphic design, I can craft beautiful bespoke logos that make a lasting impression.

What makes a hand lettered logo special?

An ordinary logo often uses ready-made fonts that are sometimes adapted to suit the company, but having a fully bespoke hand-lettered logo means the whole design is drawn by hand, each letter is crafted with skill based on my years of experience studying different letterforms from calligraphy to sign painting, resulting in the design being completely original to you. This is what will make your logo extraordinary.

If you need a little help knowing the difference between typography, fonts, hand lettering and calligraphy, check out my handy blog post.


Along side my years of design experience, I'm also incredibly empathetic by nature which is a design superpower; I understand exactly what sort of style will work and serve your business whether you're a small organisation or a corporate company.

As a case study, Alloy is a small creative collective that approached me to redesign their logo to rejuvenate their brand. You can find out more about the project and the process of designing Alloy's logo here.

Are you ready to have your bespoke logo designed? Hit the button below!

how it works.
001. Fill out the form

Fill out the form with as much information as possible or if you prefer, you can contact me by email. I will then be in touch as soon as I can to discuss your logo ideas and after the contract is signed, the the fun starts!

002 . Sketches

You will receive up to three black and white logo design ideas based on what we discussed in our consultation. Colours will come later.

003 . Refinement

After picking your favourite logo out of the three, I will refine the design, you will have the option to make up to three amendments and then we refine the final logo with colour.

004. Receive your logo files

Once you've signed off on the logo and the rest of the invoice is payed, you will receive all the logo files you could need, whether it be for web or print, which includes a secondary logo and all brand guidelines.


A custom logo involves working completely from scratch and the finished result will be completely bespoke to you. Pricing starts from £1,500 which includes up to three amendments and a final primary and secondary logo as well as brand guidelines. Please also note that 50% non-refundable deposit is required at the start of the project.

If this suits your budget, please fill out the form, I'm excited to work with you!

request a Quote.

Thanks! You'll receive a quote via email soon!

Nicola - Alloy

"Gemma has been incredible to work alongside. She met us at our level, listened to our needs and combined them with her expertise to create a really refined product. She was patient, yet diligent to help our project keep moving forward, and has guided us through to a complete rebrand for our organisation. We would absolutely recommend Gemma’s work for anyone who wants their branding to have personality, precision and professionalism."
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